Revitalising the RSA's Online Presence
Revitalising the RSA's Online Presence
The Royal New Zealand Returned and Services’ Association
Xequals partnered with RSA to develop an engaging new website that connected and served over 100,000 members.
Key Benefits:
The Situation:
With 180 local branches and 100,000+ members, the RSA needed a centralised website to promote events, share information, and simplify access. Their existing platform was outdated and disjointed.
The Challenge:
RSA required a user-friendly, on-brand website that made it easy for members to engage. The site needed to handle complex traffic spikes during events and simplify key actions like joining and donating.
The Solution:
Xequals implemented a component-based system with flexible CMS capabilities, allowing RSA full creative control. Built on Drupal and hosted on Pantheon, the site provided robust scalability. Intuitive interfaces and simplified architecture improved self-service experiences.
Results:
The new RSA website delivered a unified, engaging platform with modern design. Members enjoyed easy access to services and resources. By partnering with Xequals, RSA gained an enterprise-level solution tailored to their unique needs and vision.